What is phantom pricing?
I recently encountered the term 'phantom pricing' and I'm curious to understand what it actually means. Could someone explain the concept of phantom pricing and how it works in the realm of pricing strategies?
What is fear based selling?
Fear-based selling is a marketing strategy that exploits people's fears and insecurities to promote a product or service. It aims to create a sense of urgency or anxiety in potential customers, making them feel that they need to purchase the offered solution to avoid a negative outcome.